A Long Day's Journal Into Night

So I was reading the LA times yesterday and I read a blurb that said, following the success of other fantasy films like Harry and LOTR, Disney will be financing movie based on THE LION, THE WITCH, AND THE WARDROBE! Cool. But then I turned a few pages and came across a two-page ad for...The Lion, the Witch, and the Wardrobe. They are already advertising a movie that hasn't even begun to be filmed! I feel a sickening promotion campaign ahead. Yuck.